It's a story that began in 1909 with the invention of the world's first hair dye by a young chemist. Eugene Schueller crossed Paris to begin the journey that would lead to the creation of the undisputed world leader in beauty and the creation of the hairdressing industry itself. “Our brand heritage book reveals how we got there—through a pioneering spirit, our passion for hair science, and our commitment to supporting hair professionals and their clients.” Anne Machet, International Managing Director of L'Oréal Professionnel Paris. Throughout the pages, fueled by archive visuals, you will discover the brand's heritage and its vision for the future, in order to fully appreciate its role as a pioneer and historic partner serving the professional industry. Translated with DeepL.com (free version)